The Univ. of Colorado garnered “record numbers for ticket and merchandise sales” during football coach Deion Sanders’ first year at the helm, “helping CU post a record amount” of revenue and expenses for the 2024 fiscal year, according to Brian Howell of the Boulder DAILY CAMERA. CU posted a net profit of $8,242,281 for FY24. The athletic department “finished with a profit only for accounting records.” In the FY23, athletics had a deficit of $9,896,846 and this year’s “profit” will “cover last year’s deficit, thanks to campus support.” The department brought in “roughly” $142M in revenue, marking a “significant jump” from the previous record of $117M a year earlier. There was also a “record high” of $132M in operating expenses for FY24, about $5M more than in FY23. Ticket and merchandise sales from 2023, Sanders’ first season in Boulder, were a “driving force behind the record revenue.” Colorado sold out every home game in 2023 “for the first time in program history,” which led to record attendance and “higher expenses for game day operations, including security.” Howell noted the school was able to show a “profit” in FY24, because of the “financial backing of the campus.” CU received roughly $27.1M “in direct institutional support” for FY24 (Boulder DAILY CAMERA, 1/27).
CASH RULES EVERYTHING
