Heat President Pat Riley’s trademark attorney John Aldrich said that there is an “agreement in place” to use “Three-Peat” if the Chiefs become the first NFL team to win three Super Bowls in a row, according to Darren Rovell of CLLCT. An NFL spokesperson said that the deal, which is “not yet formally signed,” would be “with the Chiefs, not with the league.” The spokesperson said that current licensees that would make products once a deal is struck “would be Fanatics, New Era, Wilson, Riddell and Wincraft.” The products would “exclusively be sold at Chiefs retail.” Rovell noted Riley “owns six trademarks to various forms of ‘Three-Peat,’” giving him “rights to the use of the phrase on everything from apparel to jewelry to his latest two filings -- on backpacks and beverages.” Aldrich would not comment on what percentage royalty Riley would make, but said that “plans are, as has been in the past, to earmark it for the Pat Riley Family Foundation.” Rovell noted Riley filed for “Three Peat” at the start of the 1988-89 NBA season, after the Lakers won a second straight championship (CLLCT, 2/4).
Chiefs strike deal with Heat’s Pat Riley to use ‘Three-Peat’ trademark
