The “early week ‘get-in’ price” for the cheapest available tickets at Super Bowl LIX is “threatening to fall below” $4,000, something that has not happened since Super Bowl LIII, according to Charles Robinson of YAHOO SPORTS. Per market data from ticketIQ, as of late yesterday afternoon, a “foursome of upper bowl seats” were available for $4,122 each. Robinson wrote that is an “early surprise” for a game that will “feature two pieces of history”: the Chiefs going for an unprecedented third straight Super Bowl win in the post-merger era, and the first instance of a sitting U.S. President attending the big game as President Donald Trump will be in attendance. Tickets for the game have continued to “see a staggering drop” from the conference title games and into this week, they are “down more than 35%” in the previous nine days. TicketIQ data also showed an “average list price” of $7,409, which is down 33% “since the day after the AFC and NFC title games.” Robinson noted those numbers are “dramatically below” the Tuesday-before-the-game pricing of the past five Super Bowls. A theory for the drop is due to the game being a rematch of Super Bowl LVII in February of 2023, which “creates a scenario of tapping the same two fan bases in a short period of time.” Another theory is there is a “Chiefs hangover,” as they have appeared in five of the past six Super Bowls, “repeatedly drawing financially on the same fan base.” It could also be that “escalated hotel costs” have “led to across-the-board issues with selling tickets” (YAHOO SPORTS, 2/4).
NOT THE SAME FLAVOR: NEWSDAY’s Anthony Rieber noted last year’s Super Bowl between the Chiefs and 49ers was the “most expensive on record” for resale tickets. A single ticket to the game held in Las Vegas and won by Kansas City cost a “whopping $9,136.” A Gametime spokesperson noted that prices “tend to rise 2-3 days before the game before falling again on gameday” (NEWSDAY, 2/4).
