NASCAR heads into the 2025 season with 51 official partners, featuring brands in seven categories that didn’t exist just 14 months ago. GOVX, Jack Link’s, Suburban Propane and Ticketmaster were each added to the fold for 2025.
Of the 51 official partners, 18 have held such status for four or fewer seasons. The categories for electrification, debt relief, 3D printers, meat snacks, military discount retailer and propane were each created over the past 14 months. NASCAR’s longtime partnerships with Goodyear and Coca-Cola are among the most-recognized relationships in sports according to SBJ’s annual Sponsor Breakthrough studies.
K&N auto parts, a NASCAR sponsor since 2011, exited the sport after the 2024 season. Dansons, the makers of Pit Boss grills (a sponsor since 2018), premier-tier sponsor Geico (2019), SeatGeek (2022), Worldwide Express (2022), Leidos (2023), and RTIC Outdoors (2023) also left the field.
