Premier League club Liverpool has “frozen general admission and season ticket prices for next season after two years of increases,” and have “vowed to also address ongoing issues with the online purchasing of tickets after concerns were raised by supporters,” according to Ian Doyle of LIVERPOOL ECHO. Liverpool has taken the decision to keep prices the same “despite citing significant increases in Anfield matchday operating costs” -- which have “increased by 80% in less than a decade -- and continued rises in the cost of football operations in general.” The club held discussions with its official Supporters Board on ticket prices having “ramped up the cost of attending home games by 2% for each of the last two campaigns.” Doyle notes that freezing prices means the “most expensive season ticket” inside Anfield remains the $1,138 for an adult in the Main Stand, with the “cheapest adult season ticket costing” $898 in the Kop. For general admission, the prices range from $76.81 per game in the Main Stand down to $38 in the Anfield Road End. The prices in the Kop continue to see $42 as the cheapest ticket and $56 as the most expensive (LIVERPOOL ECHO, 2/17).
A POSITIVE STEP? THE ATHLETIC’s James Pearce notes it is the “eighth time in the past 10 seasons” that Liverpool has frozen prices. In a statement Liverpool said a survey was sent out to 500,000 LFC supporters last October, using the club’s ticketing database, asking for their views on a number of ticketing related topics." The club said “over 62,000 fans responded” and “access to tickets and the online purchasing process were highlighted as the primary concerns by the majority of supporters.” Pearce wrote the Supporters’ Board, established in 2022, gives fans “representation at board level.” It consists of 10 Spirit of Shankly committee members, plus six other representatives drawn from other fan organizations “covering the interests of Liverpool’s diverse global fanbase.” Supporters’ union Spirit of Shankly “welcomed the news.” In a statement the group said the decision is “ultimately a positive step and a recognition of supporters’ concerns about the rising cost of attending matches” (THE ATHLETIC, 2/17).
