49ers taking different approach to offseason with eye on staying competitive

The 49ers -- coming off a 6-11 season -- believe “going ‘all in’ is out” as they are “attempting to be cold, calculated and analytical when it comes to roster decisions,” according to Michael Silver of THE ATHLETIC. This comes amid an “organizational reset that coincides with the negotiation of a massive contract extension” for QB Brock Purdy. But 49ers owner Jed York has not “suddenly become cheap.” After four NFC Championship Games he is still “desperate to capture the franchise’s sixth Lombardi trophy.” It is “tough to try to portray” an owner who spent an NFL-high $334M on players in actual cash, not salary-cap dollars in 2024 as a “penny-pincher.” However, it is “even tougher to make the case that York got his money’s worth.” York “remains highly supportive” of coach Kyle Shanahan and GM John Lynch, as he has been since hiring them in 2017. Silver wrote he expects York and his “chief negotiator,” President of 49ers Enterprises & EVP/Football Operations Paraag Marathe, to be “as ruthless as they deem appropriate” (THE ATHLETIC, 3/7).