NFL auto sponsor Toyota is leveraging its league rights at the NFL Draft in Green Bay next week with some help from hometown Packers QB Jordan Love, who will appear in exclusive content and live experiences, while showcasing the Grand Highlander crossover SUV.
The automaker is also sponsoring the draftee red carpet area for the second year in a row and will underwrite a fan fest attraction.
Extending its support of NFL Flag, the Grand Highlander crossover SUV will be supported with a new spot from ad agency Saatchi & Saatchi that includes a bevy of flag football players. The ad will run on linear, digital and social platforms.
The automaker is also underwriting registration fees for fall flag football leagues within 25 miles of Green Bay. Toyota says it is supporting more than 182,000 flag football players nationally.
