Sikorsky Credit Union inks entitlement deal for Sacred Heart Univ. stadium
Sikorsky Credit Union has acquired the first entitlement for Sacred Heart Univ.’s 7,500-seat, football and lacrosse stadium in Fairfield, Conn. Not coincidentally, the credit union will open a new branch later this year in Fairfield. The deal rechristening the stadium from Campus Field to Sikorsky C...
SBJ Marketing: Fanatics Fest 2026 — Bigger, far more ambitious and ... profitable?
Three years ago, Fanatics launched its events division. Now, it's hoping to use the World Cup's final weekend to help make Fanatics Fest its biggest event yet. Also: Patriotic swing for All-Star merch, and '47 finding its footing in New Era's larger realm.
Fanatics Fest’s growth shows investment in events is paying off
Fanatics potentate Michael Rubin has acknowledged that the original 2024 Fanatics Fest was a marketing “investment” that lost $15 million in its initial year. Version 3.0, which opens Thursday at Manhattan’s Javits Center, should get into the black, according to Lance Fensterman, the former Comic-Co...
Summer of ’96: A look back at Philadelphia’s previous All-Star Game
Some seven years before this year’s All-Star Game in Philadelphia, Major League Baseball announced its location — unusually early. The nation’s birthplace would host the Midsummer Classic as part of America’s semiquincentennial celebration.
How MLB’s All-Star Game helped save America
One might argue that FDR, the advent of World War II and the repeal of Prohibition were essential factors responsible for extricating America from the Great Depression. Author Randall Sullivan wants to give MLB’s first All-Star Game 93 years ago a share of the credit.
SBJ Marketing: MLB sponsors prepping for All-Star Game activations
MLB sponsors such as T-Mobile, Ford and Mastercard are preparing their activations and other activity around the MLB All-Star Game.
Sponsors look to go deep at MLB All-Star Game
MLB’s corporate sponsors are finalizing plans for activation around next Tuesday’s All-Star Game in Philadelphia. CMO Uzma Rawn Dowler noted MLB has “lots of buy-in from partners wanting association and support of America 250.”
MLB pulls into drive-ins for promotion to fire up Fourth of July celebrations
MLB’s quest to claim Independence Day as its own holiday and its pursuit of a commercial hook to attract sponsors were the accelerants that put the league into the drive-in movie business this July 4 with the “MLB Summer Drive-In.”
For America 250, the merchandise opportunity may belong to younger fans
America 250 may resonate most with older Americans, but the merchandising opportunity appears to skew much younger.
SBJ Marketing: Longtime Chicago marketer changes Windy City teams
Alex Seyferth has left the Cubs to join the Blackhawks as CRO, where is experience with Wrigleyville should help the NHL team with the 1901 Project. Also: Major League Volleyball signs Echelon for sponsorship duties.