Adam Davis to leave Two Circles in April
Adam Davis is departing Two Circles, where he’s been managing director of North America since Oct. 2021. Davis will be leaving Two Circles in April. “I still love Two Circles; I just thought it was the right time to go help build the next business,” he said. What exactly that will be is unclear. Dav...
Marketing and Sponsorship: From the Sports Licensing Tailgate Show: Possible end to post-pandemic boom a focus
Four years after the industry shutdown catalyzed a licensing show where masks were uniformly worn and supply-chain concerns were paramount, the sports licensing trade seemed to have shaken off all those concerns, with demand accelerating past pre-shutdown levels and no sign of a slowdown. Categories...
Spirit brands among NFL sponsors out in force with Super Bowl activation in NOLA
For NFL sponsor activation at Super Bowl LIX, spirit brands remain some of the most active.
Eagles fan loyalty, potential Chiefs three-peat could keep Super Bowl hot-market sales steady
Ask anyone in sports licensing about Super Bowl hot-market sales this year and the first thing you hear from any of them is about how much more profitable any Lions Super Bowl could’ve been.
Data shows NFL is most balanced in sponsorship-revenue distribution among big leagues
With the Super Bowl approaching quickly, here are some NFL sponsorship data nuggets from the prescient folks at SponsorUnited (SU).
Licensing companies hoping for Bills-Eagles Super Bowl
All agreed that the missing top-seeded Lions, which have never reached a Super Bowl, much less won one, was their top pick.
Eagles, Chiefs tap sponsors for activations
The Eagles and Chiefs, hosting Sunday’s Conference Championships, are finalizing activation plans for team sponsors.
Cudis, Unisom among SponsorUnited brand search leaders to start 2025
I thought it would be enlightening to see what SponsorUnited’s biggest searches have been during the first few weeks of 2025.
Toyota leaning into flag football activation around Super Bowl instead of in-game ad
While Toyota won't be buying ad time during the Super Bowl telecast on Fox this year, the NFL league patron will be pushing its presenting sponsorship of NFL Flag Football hard, along with its Tacoma TRD Pro Hybrid, 2025 Sequoia Capstone, 2025 Tailgate Tundra and 2025 4Runner TRD Pro vehicles, with ...