SBJ Marketing: NFL sponsors ready to flex their promotional muscles
The August 27 edition of the SBJ Marketing newsletter explores a number of activations, campaigns and promotions from NFL sponsors as the season kicks off September 4 and Washington Commanders quarterback Jayden Daniels' new commercial campaign for Campbell's Chunky Soup.
Fanatics adds new advertising division, hires CRO
Fanatics has hired veteran tech ad exec Jeremi Gorman as CRO of a new advertising division, selling across its 900 owned and operated league, team and other sports and e-commerce sites, along with those servicing collectibles, betting, gaming, sponsorships and events like Fanatics Fest. Gorman will ...
AAA Club Alliance links up with Ohio State
AAA Club Alliance has a new sponsorship with Ohio State and is using those rights to launch a co-branded MVP membership program with the Buckeyes ahead of the new college football season. Current AAA members can upgrade free.
SBJ Marketing: Eagles’ post-Super Bowl sponsorship efforts trumping tariffs
The August 20 edition of the SBJ Marketing newsletter reports on the Philadelphia Eagles seeing an almost 10% increase in sponsorship sales after winning the Super Bowl, Lowe's adding Eagles RB Saquon Barkley and Vikings WR Justin Jefferson to its Home Team platform and a busy Labor Day weekend for ...
Women’s volleyball tournament activity spikes at Labor Day weekend
Call it volleyball gridlock.
Lowe’s sees Eagles’ Saquon Barkley, Vikings’ Justin Jefferson joining its toolbox
The advent of the NFL season brings with it a spate of new ads. Lowe’s, an NFL corporate sponsor since 2019, has league rushing yards leader Saquon Barkley of the Eagles joining its Lowe’s Home Team platform, along with Vikings WR Justin Jefferson.
Eagles seeing almost 10% post-Super Bowl sponsorship bump in challenging market
An ongoing mission here: gauging how much winning fuels sponsorship sales. A title surely helps, but sponsorship value and price are accelerated just as much by which categories are due for renewal as they are fomented by a championship. That makes Sponsorship Rights x Championship over Demand a dif...
USAA inks long-term extension of NFL sponsorship
USAA has renewed its longstanding NFL sponsorship, which the company termed a “significant long-term” extension. USAA, which markets insurance and other financial services to veterans, military members, and their families, has been an NFL corporate patron since 2011, when it became the league’s firs...
Longtime sports biz veteran Bob Basche remembered at gathering
Friends, co-workers, and loved ones gathered yesterday at the Norwalk, (Conn.) Yacht Club to eulogize longtime sports agency and NBC sports exec BOB BASCHE, exactly a year after his death from throat cancer at 80.
AAA, Commanders team on ‘MVP Benefits’ program
AAA Club Alliance, which services the Northeast, South to Richmond and some of the Midwest, is launching a co-branded “MVP Benefits” membership program with the Commanders in advance of the upcoming NFL season. Current AAA members can upgrade free.