Born in the cradle of snowboarding, Vermont’s Fuse remains the largest independent action sports agency
Three decades ago, what were then dubbed “extreme sports” were going to supplant traditional recreational and spectator activities, and the X Games were on their way to becoming the new Olympics. As the HQ town for Burton Snowboards, Burlington, Vt., became a petri dish for the new culture.
SBJ Marketing: Smaller agencies feeling bullish heading into 2026
The November 26 edition of the SBJ Marketing newsletter checks in with agencies on how they're 2025 wrapped up and how they're feeling about 2026 so far
As 2025 wraps up better than expected, small and midsized agencies feeling sanguine about 2026
With the calendar year winding down, we thought it would be instructive to check in with some of the small to medium-sized sports and experiential agencies on what they expected, how 2025 tracked and what they have forecast for 2026. (We’ll check with the largest agencies in subsequent weeks.) They ...
INTRO - Marketing Nov 26
I’m thankful for family, friends, a beat I continue to relish and the Eagles’ second Super Bowl title in my lifetime. Still working on eradicating all those scars from those prior years without, however.
CollectibleXchange set to begin sales of Highmark Stadium seats, signage
Brandon Steiner’s CollectibleXchange on Tuesday will kick off sales of seats, signs, furniture and other remnants and fixtures of Highmark Stadium, which the Bills have called home since it opened in 1973 as Rich Stadium. The sale of stadium items is being done in cooperation with Erie County and Le...
Michael Payne’s ‘Fast Tracks and Dark Deals’ takes you on a colorful tour of sports marketing history
At more than 550 pages and 2 1/2 pounds, Michael Payne’s just-published “Fast Tracks and Dark Deals” isn’t a book we’d necessarily recommend to commuters. However, for Olympics and Formula 1 devotees, or those intrigued by the maneuverings of global sports (if you aren’t the latter, why are you here...
Sources: FIFA signs DoorDash to sponsorship agreement for 2026 World Cup
DoorDash is the latest American company to sign on as a sponsor of the 2026 FIFA World Cup in the U.S., Canada and Mexico, according to multiple sources. FIFA is expected to formally announce the agreement next week.
UFC inks deal with Polymarket as official prediction market
UFC is jumping on the prediction-market bandwagon, with a sponsorship making Polymarket the “Official Prediction Market” of TKO’s MMA circuit, along with its Zuffa Boxing promotion.
SBJ Marketing: Jim Kenyon’s role at ‘new’ Intersport division
The November 12 edition of the SBJ Marketing newsletter covers Jim Kenyon's new role with a rebranded Partnerships and Experiential division at Intersport, Oak View Group's new deal with Lyft and the Fan Prix fan fest at the Las Vegas Grand Prix on Nov. 21-22.
Organizers eager to build off first ‘Fan Prix’ event in Vegas
In anticipation of next weekend’s Las Vegas Grand Prix, marketers are staging an unaffiliated “Fan Prix,” a fan fest of almost 100,000 square feet at Resorts World on Nov. 21-22 that’s found at many large championship sports competitions. If you think the name is similar to the larger event, so did ...