Biggest World Cup ever brings unprecedented sponsorship blitz to North America
It can be difficult even for sponsors to get their arms around the 2026 FIFA World Cup. Derek Aframe, Octagon executive vice president/head of integrated marketing, who is working his 10th World Cup (men’s and women’s), likens the event that starts June 11 and features 104 matches over 39 days in th...
SBJ Marketing: Knicks show there’s no demand like pent-up demand
Knicks merchandise is flying off the shelves (physical and digital), as marketers prepare for even greater sales should the Knicks win the NBA Finals -- or the Canadiens make the Stanley Cup championship. Also: Stats on sports' dominance in TV ad markets.
Sports licensees cashing in on Knicks’ run to NBA Finals
Across the sports licensing industry, they’re starting to refer to the NBA Eastern Conference champions as the New York Knick$.
Sports remain lifeblood for TV ad sales
Some nuggets from eMarketer’s recently issued TV ad forecast, compiled by Senior Analyst Ross Benes:
MLB launching America 250 campaign in lead-up to All-Star Game in Philadelphia
Looking to wrap itself around the country’s semiquincentennial celebration, MLB is launching a variety of marketing initiatives this week, from a themed promotional TV campaign and several content series, to experiential activation and an array of patriotic licensed products on and of the field. All...
SBJ Marketing: The latest World Cup ‘brew’-haha
Guinness is rolling out an old tagline, “The World’s Cup,” ahead of the FIFA World Cup event. In the past, FIFA has been aggressive in defending its marks. How do IP lawyers view this? Also: Rally House teams up with DoorDash to deliver sports items like jerseys and CSMG's venture with Exccelsior.
CSMG’s venture with Excelsior brings it out of colleges for the first time
CSMG and Excelsior Sports and Entertainment have formed a joint venture, under which CSMG will venture outside of the collegiate space for the first time and into pro sports and entertainment.
No demand like pent-up demand for Rally House
An intriguing recent hookup between licensed sports emporium Rally House and DoorDash has the retailer promising two-hour delivery. With the championship rounds in arena sports approaching, that’s interesting.
Guinness relaunches ‘The World’s Cup’ tagline as ambush marketing season begins
Whenever there’s a sporting event of global import, those in the intellectual property business arm themselves against infringement, along with those who seek to infringe without venturing offside. With FIFA’s World Cup impending, Guinness has relaunched a venerable tagline that’s been sitting squar...
Sam Fuld went old school to become Phillies president of business operations
MLB players continuing their careers inside front offices are inevitably placed within “player operations.” It’s what they know, right? Such was the case with Sam Fuld, who played 598 games for the Cubs, Rays, Athletics and Twins between 2007 and 2015.