T. Rowe Price expands Ravens sponsorship deal
Longtime Ravens corporate patron T. Rowe Price has expanded its sponsorship rights with the team to include presenting sponsorships to the team’s new Champions Club and Legends Suites field-level hospitality offerings. New designations are “official investment partner” and “official retirement partn...
NFL’s first leaguewide sales summit post-COVID brings new connections, learning and camaraderie
Sitting at the corner of sports and commerce for decades inevitably produces contempt for the overtly and inelegantly promotional — and there’s a surplus of that. Simultaneously, it breeds inordinate appreciation for organic growth: “authentic” remains one of the most tired words in sports marketing...
Real Jet inks branding deal with Indy 500 rookie
The surprise car with the pole position in Sunday’s Indy 500 race will carry another surprise: branding for Kenny Dichter‘s new Real Jet private aviation service.
SBJ Marketing: McDonald’s, Coca-Cola tap 160/90 for World Cup
The May 21 edition of SBJ Marketing dives into 160over90's wins for the FIFA World Cup with business for McDonald's and Coca-Cola, HotelPlanner.com's novel approach to deal-making in the hotel category, two sponsored events for MLB's All-Star Game week and more.
MLB’s All-Star Game week happening No. 2: New Era sponsors ‘Sports Power Brunch’
New Era is in as presenting sponsor of the sixth annual “Sports Power Brunch” on the Sunday before the MLB All-Star Game at the Four Seasons in Atlanta. The ticketed event will honor pioneering women baseball execs Catie Griggs, president of business operations for the Orioles; Red Sox EVP and Assis...
MLB’s All-Star Game week happening No. 1: Bob Kendrick Classic
Wes Engram’s Integrity 9 agency is teaming with former Phillies 1B Ryan Howard to host the Bob Kendrick Classic on July 15, the afternoon before MLB’s All-Star Game. The tourney, at The Golf Club of Georgia, is a benefit for the Negro Leagues Baseball Museum in Kansas City, which bills itself as “th...
HotelPlanner shows off innovative approach to the hotel category
A primary and ongoing mission herein is finding new sources of sponsorship money. The only things better than that in sponsorship is finding new dollars when it looks like there are none.
160/90 wins McDonald’s, Coca-Cola business for FIFA World Cup
It’s more than a year until the start of the next FIFA World Cup tourney, but 160/90 can already boast of two competitive RFP wins. Call it a full QSR menu of triumphs for the WME Group-owned marketing agency, as it’s garnered RFP wins for North American activation for FIFA sponsors Coke and McDonal...
Longtime Pepsi sports exec Justin Toman replacing Nick Kelly at Verizon
Pepsi Head of Sports Marketing JUSTIN TOMAN is moving to Verizon to head that company’s extensive sports and entertainment marketing portfolio. Toman will start June 2 as VP/Partnerships at Verizon, the title recently vacated by NICK KELLY, who’d served just over two years in that role before leavin...
Tight End U at Vanderbilt spotlights ‘blue-collar’ job having a moment in the spotlight
Even casual NFL fans know the leading roles generally assigned to the league’s dramatis personae. QBs are stars, WR 1s are prima ballerinas, linemen are lunchpail-carrying assembly line workers. Tight ends are not so easily typecast, since blocking at that position is as important as a high-wire end...