SBJ Marketing: The Heisman Trust’s latest pose? Revenue growth
The October 8 edition of the SBJ Marketing newsletter covers the revenue-generating reasons behind the Heisman Trophy Trust's hiring of its first-ever CEO, L'Oreal pushing into NBA sponsorship with its CeraVe deal and Emily Sisson's return to Octagon as its executive vice president of growth.
L’Oreal’s CeraVe deal opens new categories for NBA sponsorship
We’ve been perched at the corner of sports and commerce for more time than most. Consequently, if you told us that what we believe to be the NBA’s first skincare and haircare sponsorship wouldn’t be packaged with WNBA rights, we’d have been somewhere between flummoxed and flabbergasted. Turns out th...
Emily Sisson returns to Octagon as EVP/growth
Don’t tell Emily Sisson you can’t go home again. Sisson this week is returning to Octagon as EVP growth, Octagon Marketing N.A., some 18 months after leaving for OneTeam Partners, where she was SVP/sponsorships, athlete and partner marketing.
Heisman Trophy Trust’s first CEO hiring encapsulates college sports’ search for revenue
With the apocalyptic changes catalyzed by NIL, colleges are frantically seeking relevance, not to mention new revenue streams. Those same seismic pressures coalesced to produce today’s changes at the Heisman Trophy Trust, which saw veteran sports exec Jeff Price taking the top day-to-day leadership ...
Jeff Price joining Heisman Trophy Trust as CEO
Veteran sports marketer Jeff Price is leaving the PGA of America to be the Heisman Trophy Trust’s CEO -- a new position. Price starts in January, when he’ll be replacing Exec Dir Rob Whalen, who was with the Trust for more than 30 years. Price‘s 35 years in the industry include the past 11 with the ...
Anecdote-rich book chronicles how combo of Madden and Summerall drove NFL rise
More than two decades after John Madden and Pat Summerall last shared the mikes for an NFL game, Rich Podolsky has authored a tribute to the pair whom he contends changed public perception of the NFL, helping it morph into America’s biggest sports property.
SBJ Marketing: Agencies aren’t sweating the tariff economy … yet
The October 1 edition of the SBJ Marketing newsletter has SBJ's Terry Lefton talking to agency leaders about the effects of tariffs and other market conditions on brand activity leading up to tentpole events such as the FIFA World Cup and the 2028 Summer Olympics and the Milwaukee Bucks' deal with Y...
Bucks sign Yesim to three-year deal in novel ‘e-SIM’ category
Property marketers seeking new categories against which to ply their well-honed sales skills (that would be all of you, correct?) need look no farther than the Bucks’ new sponsorship with Yesim, which sells an app alternative to traditional hardware SIM cards and is breaking into the U.S. market wit...
Agencies watching tariff danger zones, but don’t see another COVID-level calamity
Trying to read, much less forecast, the sports-marketing economy this year has been a bit like descending a precipitous trail without a rope: There are some hazards; even if no one knows exactly where they are. Still, across the agency landscape many seem to like the direction, which is one of accel...
Forty Under 40: Jerry Cifarelli Jr., ANC and C10 Media
At an age when most boys dream of being the next Yankees hall of famer, Jerry Cifarelli Jr. was looking at a sports career off the field. His father, Jerry Cifarelli Sr., pioneered the signage industry, including rotational ads behind MLB home plates for Dorna, and then founded seminal venue display...