The WrestleMania walkout of Tiffany Stratton on Saturday night was boosted by a pair of 3D digital projections of the current WWE Women’s Champion.
Stratton’s intro for her match against Charlotte Flair featured two Proto Hologram devices with pre-recorded clips of Stratton in different outfits. The wrestler was flanked on the stage by the Proto Epics, with Stratton also encased in a similar-looking box for a “which-is-which” setup.
The activation, paired with the pink-heavy backdrop, gave an illusion of a Barbie stepping out of its box. WWE and Mattel announced a multi-year licensing extension just last week, a relationship that dates back to 2010.
Proto capabilities extend beyond the presentation of pre-taped content rolls.
Sports organizations have used the devices to beam in people of interest, like when the Bears introduced fans at last year’s draft watch party to first-round picks Caleb Williams and Rome Odunze. Proto also turns avatars into interactive AI personas for users to interact with, like the setup at AT&T Stadium that allows Cowboys fans to talk with team owner Jerry Jones. That AI persona can be translated to various languages, which is how UFC CEO Dana White spoke to fans in Spanish at Noche UFC at Sphere in Las Vegas last November.
Proto was recently named to the inaugural cohort of the Magic Venture Challenge.
