American Airlines is adding a sponsorship of the U.S. Soccer NGB to complement its recent North American FIFA World Cup rights.
The U.S. Soccer deal, which designates AA as official airline of U.S. Soccer, also includes a digital content series, premium hospitality, venue ads and activation and makes U.S. Soccer assets available to members of the AAdvantage frequency/loyalty program.
The airline will celebrate the deal today at its HQ in Fort Worth, Texas, with scheduled appearances by soccer stars Carli Lloyd and Tim Howard.
Genesco Sports Enterprises is AA’s longtime sports-marketing agency.
