Gracenote, the Nielsen subsidiary dedicated to entertainment data aggregation, is launching a new sports service called Nexus Auto that will allow drivers to curate custom sports audio, video and statistical dashboards on their vehicle displays.
Nexus Auto will be built directly into original equipment manufacturer’s systems, according to Gracenote’s Head of Innovation Trent Wheeler, and link users out to broadcast/radio streams, scores and podcast feeds based on self-submitted preferences.
“People have listened to sports in their cars for a long period of time, but those rights -- just like they have on streaming -- have gotten complicated,” Wheeler said. “There are rights that exist in the satellite space. The games move between different broadcasters. What Gracenote’s solution allows [users] to do is to quickly find the games or teams that interest them, quickly find when those matches might be on, what the score of those games might be, and then to be able to tune into various different streams -- all in a driving-safe way.”
Wheeler added Gracenote is working with several automakers already to license its Nexus Auto technology but declined to name them.
Generally speaking, Gracenote’s entertainment solutions are in 300 million cars across 85 countries, globally, including major manufacturers like Toyota and Audi. Gracenote collects data from more than 150K sources, according to Wheeler, and services 70 different sports.
