Born: Lyndhurst, N.J.
Family: Wife, Dorothy; three daughters; nephew Ralph Vuono is COO of the NWSL North Carolina Courage and USLC North Carolina FC.
Education: Princeton, Bachelor of Arts in economics and politics (1978); football student athlete
1978-1983
Young & Rubicam, assistant account executive. Manages programs for Kentucky Fried Chicken and Procter & Gamble detergents.
1983-85
Integrated Barter International, co-founder, serves as president of client services, a publicly traded marketing and media firm.
1985-1993
NFL Properties, vice president retail licensing. Launches NFL Pro Line program in 1986, negotiates the original NFL-Riddell deal in 1989, helps found the NFL Quarterback Club in 1990 with original members including John Elway, Warren Moon, Troy Aikman, Phil Simms, Joe Montana and Dan Marino.
1993-99
Integrated Sports International co-founder, partner and CEO. Secures endorsement deals for Olympians Janet Evans and Kerrie Strug; sponsorships for AAU; creates Coca-Cola’s “Monsters of the Gridiron” media campaign, which starred 28 NFL players as monstrous characters; San Francisco 49ers 50th anniversary campaign; marketing agreements with Reggie White (Packers), Erik Kramer (Bears), Jeff Blake (Bengals) and Kordell Stewart (Steelers); deals for Hakeem Olajuwon with Snickers and Kellogg’s for their European-marketed products.
1999-present
Hackensack Meridian Health, board member
1999-2000
SFX Entertainment acquires ISI, and he becomes president of SFX Sports Group’s marketing division.
2000
Co-founds Major League Lacrosse and co-founds 16W Marketing. Secures the Edward Jones Dome naming-rights deal on behalf of the St. Louis Rams. Other clients include Cal Ripken, New Orleans Saints and XM Satellite Radio. Named executive director of NFL Quarterback Club Enterprises.
2002-08
Princeton Football Association, president
2009-12
UFL, COO
2010
Appears in the ESPN 30 for 30 “Straight Outta L.A.” episode about the Oakland Raiders’ move to L.A.
2011
NFL Commissioner’s Office hires 16W Marketing to rework the NFL Alumni Association’s business plan, sell sponsorships and create a licensing program for retired NFL players.
16W Marketing and broadcasters Cris Collinsworth, Boomer Esiason, Nick Faldo, Howie Long, Cal Ripken Jr. and Phil Simms launch The Experts Network and TXNSports.com.
2012
16W Marketing adds baseball broadcasters Ron Darling and Thom Brennaman, Quest Diagnostics (which leads to naming deal for the New York Giants’ training facility) and Pro Football Hall of Fame as clients, as well as Turner Sports for its broadcast negotiations with the Alliance of American Football.
2022-present
4th Quarter Marketing, founder/partner
2024
Hackensack Meridian Health, board of trustees
— SBJ Research
