The Bills previously said that there would be “personal seat license price points for virtually every fan at their new stadium,” and the team “seems to be at that point now,” according to Michael Petro of the BUFFALO NEWS. Last week, the Bills “introduced their lowest price for a PSL at $1,000 for an upper-level seat” in the over $2B Highmark Stadium, and “it is likely that price may even drop below $1,000 before all new stadium PSL prices are revealed.” The Bills “sold almost 8,000 PSLs from Jan. 1 to March 31 and were on pace to sell another approximately 9,000 PSLs during the latest quarter, from April through June.” That is a “dramatic uptick from when the team was selling higher-priced club and first-level seats -- a process that began in March 2024.” That “means fans are taking advantage of the lower price points.” PSLs “will be required for all season ticket holders at the new Highmark Stadium.” Petro noted purchasing a PSL “will give fans ownership of that seat for the life of the 30-year lease in the new stadium. That also means they can sell the PSL after the first year of ownership.” Club seats and suites “have sold out.” As of late May, the team “has sold more than 25,000 PSLs.” With “nearly 55,000 PSLs to sell in the over-60,000-seat stadium, there’s still a lot of work to be done.” The Bills New Stadium Experience Center in Amherst “remains open seven days a week and is averaging 50 appointments per day” (BUFFALO NEWS, 7/12).
Bills offering PSL price points ‘for virtually every fan’ at new Highmark Stadium
