In this episode of On Stage, Sports Business Journal’s Publisher & Executive Editor Abe Madkour sits down with SMAC Entertainment’s dynamic co-founders -- Michael Strahan and Constance Schwartz-Morini -- for a masterclass in athlete-driven media and brand building. Recorded on May 20, 2025, at SBJ’s 4se event in N.Y., this wide-ranging conversation covers the origin story behind SMAC, how the former NFL star and the veteran media executive built a business that blends storytelling with strategy, and the secret to unlocking multi-platform success.
Topics include:
- The SMAC Playbook: How the duo built a platform that champions authenticity, from Coach Prime to the upcoming Madden film.
- Strahan’s Evolution: From Super Bowl champion to Emmy-winning host, entrepreneur, and prospective NFL team investor.
- Media Disruption: How SMAC is reshaping the rules of traditional sports and entertainment storytelling.
- Brand Building: What it really means to be a multi-hyphenate -- and how to scale that vision with purpose.
- Creative Partnership: Reflections on years of working together and how their complementary strengths built a company that’s redefining modern influence.
