Matt Davis
Vice President, Media and Entertainment
Kerry Scalora
Head of U.S. sports marketing
With increasing competition from the likes of spirits, hard seltzer and ready-to-drink cocktails, the alcoholic beverage category, once as routine as fluid dynamics, is more akin to chaos theory. Still, as one of few sports marketers with a degree in physics, along with 12 years at A-B, Matt Davis can handle marketing dilemmas, from fundamental to theoretic. With more than 200 sponsorships, A-B’s portfolio is one of the industry’s biggest, including rights with the MLB, NFL, NBA, NASCAR, NHL, MLS and UFC. Kerry Scalora, a member of the SBJ New Voices Under 30 inaugural class in 2019, held titles with MLS and UFC before joining A-B five years ago.
