The growth of sports sponsorship has taken the sector beyond in-venue signage and naming rights into a sophisticated business that encompasses media rights, experiential and cause marketing, creative advertising, digital and social content and more.
The executives at brands recognized in this section work with leagues, teams, venues, colleges and events to develop deeper relationships with consumers while growing market share. And they have the data to back up the investments their brands have made in sports.
Content by Rachel Axon, David Broughton, Josh Carpenter, Ben Fischer, Bill King, Terry Lefton, Mike Mazzeo, Irving Mejia-Hilario, Ben Portnoy and Alex Silverman.
