The Big East Conference and Playfly Sports are extending their multimedia rights partnership through 2031, continuing a collaboration that began in 2016. In partnership with Playfly, the Big East has seen its sponsorship revenue grow by over 165% over the past four years with six new sponsors joining the Big East roster in the 2024-25 season. As part of the extended multimedia rights partnership, Playfly Sports will continue to activate the Big East Road Trip, a mobile tour launched in 2024. The tour has brought on-campus pre-game experiences to all 11 member schools culminating at the conference’s men’s and women’s basketball tournaments at Madison Square Garden and Mohegan Sun Arena, respectively. The Big East was represented by Dan Gale and Bree Jones of Leona Marketing Group in the negotiation (Playfly Sports).
Big East, Playfly extend multimedia rights partnership through 2031
