BetMGM says users will notice faster execution and a more intuitive layout in the latest version of its sportsbook app that it will roll out in time for football season, a continuation of an evolution that has closed what was a sizeable tech gap with leaders FanDuel and DraftKings.
Along with a deeper, easier to navigate menu of clearly-marked same game parlay options -- including live SGPs -- BetMGM will introduce sliders that allow bettors to select alternate lines and wheels that allow them to pick a final score. They can swipe left onto game pages that offer stats, such as teams’ records against the spread and player prop performance across the five most recent games. And they will be able to track bets on the lock screen of their mobile devices.
The updates came based on feedback from BetMGM customers and in response to criticism from independent testing panels.
“We’ve been on a chase to competitive parity,” said Brittany Dunbar, director of product for BetMGM’s online sportsbook. “I think we’re at an inflection point now where we feel pretty good about table-stakes functionality. We’ve come leaps and bounds with our product.”
The update also highlights what BetMGM sees as its most significant differentiator from competitors, its rewards program.
Bet slips will include how many rewards points a user can earn from each bet. A new rewards center shows each user’s points balance and allows them to redeem them for experiences without leaving the app and also links to their Marriot Bonvoy account. VIP users can connect to hosts through the rewards center.
“We’re making a concerted effort around contextually integrating rewards into our betting journeys within the sportsbook,” Dunbar said. “That’s a huge differentiator for us as we think about what we have vs our competitors. And this is really just the tip of the iceberg.”
BetMGM headed into the second half of the year with as the No. 3 US sportsbook in handle, with an 8% share. FanDuel and DraftKings together account for about 70% of US handle.
