California-based apparel brand Vuori is set to announce a “new, multiyear partnership” with ATP World No. 5 Jack Draper that will include Draper having “his own signature line.” The move to supply Draper’s on-court attire “represents a bold leap into the world of high-level professional sports” for Vuori -- a “departure from its reputation as an athleisure brand.” Terms of the deal were not disclosed. Vuori founder & CEO Joe Kudla said his hope was that the partnership with Draper “would give the brand more technical credibility while growing its global brand awareness.” Draper -- who is appearing in the U.S. Open’s revamped mixed doubles event beginning today -- previously had a contract with Nike, which “expired last month” (N.Y. TIMES, 8/19).
Vuori getting into tennis with Jack Draper deal
