A new poll from The AP-NORC Center for Public Affairs Research found that “about half of people who follow sports at least ‘somewhat’ closely say they are dissatisfied with the cost of the streaming and cable services they use.”
It also found “about another quarter were neither satisfied nor dissatisfied” with the cost of the streaming and cable services they use. According to the poll, “about 4 in 10 people who follow sports ‘extremely’ or ‘very’ closely use cable or satellite TV and a sports-only streaming platform,” compared with “about 2 in 10 people who follow sports ‘somewhat’ closely.” It also found that “about 6 in 10 of U.S. adults who report using cable and streaming services say they are ‘somewhat’ or ‘very’ satisfied with the availability of sports events they want to watch,” compared with “just over half who use only sports streaming services and around 3 in 10 who just have cable.” The poll found that “about 6 in 10 sports fans say they have subscribed to a streaming service for a specific show or sports season in the past year,” while “about half have canceled a streaming service after finishing a specific show or sports season” (AP, 9/16).
