- FIFA has had discussions with network partners Fox and Telemundo about the possibility of using the newly implemented World Cup hydration breaks for commercial opportunities, a source told SBJ’s Alex Silverman and Josh Carpenter.
- NYCFC selected Legends Global to run food and beverage at Etihad Park, the MLS club’s $780 million stadium opening in 2027, reports SBJ’s Bret McCormick.
- McCormick also reports T-Mobile Arena and Zoox entered into a multiyear sponsorship deal that makes the Amazon subsidiary an official venue partner of the Las Vegas arena.
- Building on Dana White’s relationship with the Ram trucks brand, TKO Group Holdings put ink to paper on a new deal involving the Stellantis car company and WWE, UFC and PBR, reports Stern.
- Ole Miss issued an RFP on Wednesday seeking a development partner for a mixed-use development project that would create an entertainment district on 25 acres of land surrounding Vaught-Hemingway Stadium, reports McCormick.
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