Indiana’s win over Miami in the 2026 CFP National Championship Game set a record for on-site merchandise sales at Hard Rock Stadium. Sales rose 18% from last year’s Ohio State-Notre Dame title game in Houston. Top-selling items at the CFP Shop included national championship-branded, school-specific merchandise, matchup gear, a limited edition merchandise collaboration with musician Pitbull, Die Cast cars and Lusso luxury bags and jackets. Legends Global has managed omnichannel merchandise for the CFP since the 2021 season (Legends Global).
CFP title game sees record-setting merchandise sales
