- The NFL led the way among sports documentaries on Netflix in the back half of 2025, with “Quarterback” Season 2 edging out “America’s Team: The Gambler and His Cowboys” in terms of views, writes SBJ’s Austin Karp.
- Karp also speaks with UFC play-by-play broadcaster Jon Anik on the league’s new media era with Paramount-Skydance, while SBJ’s Adam Stern writes about UFC CEO Dana White responding to criticism that other projects are becoming a distraction.
- In this week’s Audience Analysis, Karp notes that the PPA Carvana Masters on CBS last Sunday drew 791,000 viewers, marking the most-watched pickleball event on record on U.S. TV.
- SBJ’s Terry Lefton reports from the Sports Licensing & Tailgate Show on which Super Bowl matchup marketers feel would be best for a “hot market” for merchandise.
- SBJ’s Tom Friends notes that Real Madrid’s flirtation with NBA Europe has escalated to “direct, high-level talks,” FIBA Europe President Jorge Garbajosa said Friday.
- Heading into its season opener this weekend at Daytona, IMSA revealed several deals it’s had in the works, including an extension with Rolex, a relationship with NASA and an innovation program, notes Stern.
- In this week’s Talent Pool agency roundup, SBJ’s Irving Mejia-Hilario reports that Seahawks RB Kenneth Walker signed with Aura Sports Group.
- The final hour of Sunday’s American Express golf tournament will be commercial free on Golf Channel thanks to a sponsorship from Callaway Golf, writes SBJ’s Josh Carpenter.
- The NCAA Division I Cabinet on Friday decided that D-I programs could “sell add space on uniforms, equipment and apparel,” which includes jersey patch sponsorships, “starting Aug. 1,” per Yahoo.
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