In this week’s SBJ Tech newsletter, my tech colleague Rob Schaefer breaks down Videocites’ rebrand to Ripple Analytics, while I offer some thoughts on our recent announcement of SBA: Tech finalists. — Ethan Joyce

In today’s edition of Power Up:

• NBA’s Tap to Watch effort continues to yield results
• ESPN adds ‘AO Animated’ altcasts for Australian Open
• WSC Sports acquires Partnerbrite