SBJ Live // Sign up free

The Business of Women's Sports: Pivotal 2026 for Women’s Basketball, 12:30 ET

College speed reads

  • The link between Olympic sports and collegiate athletics is inescapable during the Summer Games. Though less clear in the Winter Olympics, it’s still there — especially in women’s hockey, writes SBJ’s Rachel Axon from the Winter Games in Italy.
  • In this week’s magazine, SBJ’s Irving Mejia-Hilario details efforts agents are putting into finding ways for basketball players who have turned pro either return to the college ranks — or join them for the first time.
  • The Big 12 signed a deal with ASB GlassFloor to become the first North American sports organization (pro or amateur) to use the tech company’s LED-embedded, glass basketball court in live competition this March, when the conference hosts its women’s and men’s basketball tournaments at T-Mobile Center in K.C, writes SBJ’s Rob Schaefer.
  • SBJ’s Bret McCormick checks in on the first year of USC’s concessions deal with Oak View Group and how the company’s venue expertise comes into play.
  • Division II and Division III commissioners sent Congress a letter asking them to support the SCORE Act.


Sponsored content