The NFL and Paramount Skydance’s renewal talks for the league’s media rights are “beginning to take shape.” Sources said that execs from both sides are “negotiating a price increase, with a bid-ask spread midpoint around 50% or 60%.” CBS currently “pays around” $2.1B a year, on average, for its Sunday afternoon NFL games. A 50% increase would mean CBS “would pay more than” $3B in its next media deal. In return for the increased revenue, the NFL “would eliminate the opt-out clause after the 2029-30 season that it put in its original deal with Paramount.” CBS would begin paying the new fee “as soon as next season for the next eight years for the same package of games” (CNBC SPORT, 3/13).
Report: NFL seeing 50-60% increase in rights fee in Paramount talks
