Monday 4:00pm ET....Latest News....Bulls On Parade

• Bulls Agree To Five-Year Radio Deal Extension With ESPN 1000

• NBC, NHL Debut Promo Spots For Upcoming Winter Classic Game

• Maverik Launches "Evolve The Player, Advance The Game" Campaign

• Under Armour Signs Deal With Tough Mudder Endurance Series

The Daily's Hot Reads....

The MIAMI HERALD’s Dan Le Batard writes of the NFL: “The modern-day emperor of our bloody game finds himself in an interesting and impossible position today at the center of his spectacle. Roger Goodell , commissioner of America’s most popular gladiator sport, is entrusted with the following oxymoron: Make a violent game safe” ( MIAMI HERALD ).

The N.Y. TIMES’ John Branch writes in a profile of late NHL enforcer Derek Boogaard : “Boogaard wanted to reach the National Hockey League on the glory of goals. But professional hockey has a unique side entrance. Boogaard could fight his way there with his bare knuckles, and he did, all the way until he became the Boogeyman, the NHL’s most fearsome fighter” ( N.Y. TIMES ).

Also:

• Marlins using new stadium, rebranding to draw attention from fans, free agents.

• Red Sox free agent David Ortiz lauded for his work with children’s’ charities.

• Jerry Sandusky defends himself against allegations in extensive interview.

• Big 10 football followers are a fan of Indianapolis hosting championship game.

• Profile of new Jaguars Owner Shahid Khan. .

See the Hot Reads section for more sports business-related links.

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) NFL Nears Renewals With Broadcast Partners; Rights Fees Expected To Jump More Than 60%

2) SEC Opens Investigation Into Marlins' Ballpark Deal With County, City

3) Chevron Will No Longer Title Sponsor Tiger Woods' World Challenge
4) Big Ten, Pac-12 Pleased With Inaugural Football Championship Games

5) Magic Johnson Joins Ownership Group Interested In Purchasing Dodgers

Headliners....

Here are tonight’s headline guests on the following talk shows:

Notes & Quotes From This Day In SBD History....

2001

“It appears the era of huge escalation in sports rights fees may be coming to an end ” -- Pilson Communications President Neal Pilson , on NBA TV rights negotiations.