SBJ 360 Newsletter
A look around today’s sports industry news.
SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry—from media and rights deals to sponsorship, technology, leagues, and facilities. Designed for experienced sports business professionals who want to stay informed efficiently.
SBJ 360: Sabres find winning cures all
Also: Insiders say Minnesota is favored to win 2028 draft; Apollo Sports Capital leads a $225M investment into a pickleball roll-up; and more.
SBJ 360: LIV Golf in dire straits
LIV Golf Chairman Yasir Al-Rumayyan steps down as reports cite the Saudi PIF pulling funding as soon as Thursday for the golf league. Al-Rumayyan was among LIV's biggest supporters. Also: Notre Dame moves, MLS makes a minor league soccer deal and Tempo make WNBA preseason debut to sellout crowd.
SBJ 360: Improving fandom one bite at a time
Also: CW lands long-awaited streaming outlet in new deal with ESPN app; MLS Innovation Lab selects 2026 cohort; and PGA Tour’s 2027 schedule has more details confirmed.
SBJ 360: Learfield’s reinvention era
Learfield has long been a major player in college multimedia rights, but now under TPG ownership, it hopes to use private equity resources to expand its vision as a one-stop college shop. Also: JPMorgan Chase sponsors Olympics, LIV Golf event in peril, NBA and prediction markets and more.
SBJ 360: The 8 nights that saved the WNBA season
The WNBA and its players went through a marathon stretch of eight nights of bargaining before agreeing to a new CBA. Also: NASCAR's transition moment, Manfred's priority in Mexico, Fanatics' NFL Draft record and more.
SBJ 360: The agency with the most NFL first-rounders
Also: NFL Draft draws record first-round crowd in Pittsburgh, shattering previous mark; Jason Benetti is ‘THE guy’ for the job .
SBJ 360: NFL’s marketing triple play
The NFL had a 30-year financial services deal with Visa, but after that deal ended, the league tuned up the return of revenue by turning that one deal into three. Also: NFL Draft day is here, WTA loses its CEO and a Trump envoy proposes a swap for Italy for Iran in World Cup.
SBJ 360: NFL Draft night ‘pure agony’ for agents, players
Also: The Royals announce their downtown Kansas City ballpark plans; Fanatics, NFL confirm new special event retail partnership ahead of 2026 draft; and NHL scores best average viewership on TV in 14 seasons.
SBJ 360: The $10B youth sports streaming biz
Youth sports streaming has quietly become a $10B industry, helping family members and college scouts watch games thousands of miles from the ballpark or stadium. Also: Illinois' lates gambit to keep Bears, PayPal's NFL deal, Penguins sale 'on track' and more.