SBJ 360 Newsletter
A look around today’s sports industry news.
SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry—from media and rights deals to sponsorship, technology, leagues, and facilities. Designed for experienced sports business professionals who want to stay informed efficiently.
SBJ 360: WNBA, union reach tentative CBA deal
WNBA and players union talks break through; How March Madness payments are dolled out; NBC sees five-year viewing high for Players Championship.
SBJ 360: UConn’s pioneering NIL deal
Overtime breaks new ground with a first‑of‑its‑kind NIL content studio for UConn women’s basketball during March Madness; WNBA CBA talks stall past another deadline; Live Nation’s antitrust trial continues as testimony resumes.
SBJ 360: Revealing the Sport Business Awards nominees
Sports Business Awards nominees highlight industry growth and the rising influence of women’s sports; the NBA moves toward a vote on expansion in Las Vegas and Seattle; WNBA labor talks reach a critical deadline.
SBJ 360: Can the Packers way survive in the NFL?
As NFL revenues surge, the nonprofit Packers brace for parity pressures and pursue new growth levers; WNBA CBA talks inch forward after marathon sessions; federal World Cup security funds near release for host cities.
SBJ 360: Is ‘Days of Thunder’ sequel revving up?
A Hollywood writer coming to help NASCAR with a possible "Days of Thunder" sequel, along with top headlines, executive moves and names in the news for the day.
SBJ 360: Hit the Boss Button!
How March Madness on Demand helped reshape sports streaming and workplace viewing habits; the NFL explores a Thanksgiving Eve game window; the PGA Tour weighs a potential season overhaul.
SBJ 360: Golf’s Covid boom isn’t slowing down
Golf’s post‑pandemic boom keeps rolling with record participation gains; FIFA trims its 2026 World Cup operating budget by more than $100M; the SEC signals growing frustration with college sports governance.







