Monday 4:00pm ET....Latest News....See Spots Run

• Volkswagen, Mars Plan To Return As Super Bowl Advertisers

• Geico Renews As NHL Sponsor, Will Activate For Winter Classic

• Li-Ning Launches Digital And E-Commerce Campaign In U.S.

• Orioles Announce Details Of Planned Camden Yards Upgrades

The Daily's Hot Reads....

The N.Y. DAILY NEWS' Stefan Bondy writes of Nets Owner Mikhail Prokhorov's bid to become Russia's next president : "The playboy with everything to lose has not held back his charges against a corrupt system, aligning himself with tens of thousands of protestors in Moscow last weekend" ( N.Y. DAILY NEWS ).

The N.Y. TIMES' William Rhoden writes the Butler and VCU men's basketball teams "invigorated the NCAA tournament last season as midmajor teams that reached the final four." But "might the two institutions, intoxicated by success, be pulled into the morass of big-time college sports ?" ( N.Y. TIMES ).

Also:

• IndyCar looks to remain relevant through tragedy, upheaval.

• Brad Pitt on what he and Sony did to save "Moneyball" project.

• Mountain West could have been a premiere college conference.

• Suns' Robert Sarver on significance, aftermath of lockout.

See the Hot Reads section for more sports business-related links.

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) Mark Lazarus Balancing Job Demands To Build NBC's New Sports Empire

2) NASCAR Close To Agreement With Turner To Buy Back Digital Rights

3) CBS' Patriots-Broncos Marks Best NFL Regular-Season Overnight Since '07
4) Previous Forbes Estimates Of Mariners' Value May Have Been On Conservative Side

5) New Owner Khan Hopes Jaguars Become "Flag-Bearer" For NFL's International Efforts

Headliners....

Here are tonight’s headline guests on the following talk shows:

Notes & Quotes From This Day In SBD History....

2003

"If anything, the Olympics need skateboarding because skating's cool and the Olympics need a cool factor" – Tony Hawk , on the possibility of skateboarding becoming an Olympic sport .