Tuesday 4:00pm ET...Latest News....Over The Net

• Tennis Channel Signs Deal With Verizon For Carriage On FiOS

• PricewaterhouseCoopers Renews Sponsorship Of The Players

• Lexus Announces Plans For Brand's First-Ever Super Bowl Spot

• Tim Tebow Turns Down Invite To Be Guest CBS Studio Analyst

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) Chiefs Deny Tapping Phones, Monitoring Employee Whereabouts At Arrowhead Stadium

2) Wasserman Media Group To Sign Andrew Luck For On-, Off-Field Representation

3) New Yorker Looks At Anschutz-Leiweke's Relationship, Future Plans

4) Jets Exec VP/Business Operations Matt Higgins Leaving The Team After Eight Years

5) M&M's To Introduce "Ms. Brown" Character During First Quarter of Super Bowl

The Daily's Hot Reads....

Muhammad Ali turns 70 today, and YAHOO SPORTS' Kevin Iole writes, "Ali means different things to different people, though he's a towering figure to nearly all " ( SPORTS.YAHOO.com ). The Newark STAR-LEDGER's Jerry Izenberg writes, "Don't try to tell me that Muhammad Ali is 70 years old this morning. … Tell me instead the calendar is a liar and a fraud " ( Newark STAR-LEDGER ). The BOSTON HERALD's Ron Borges writes, "He always stood for something, even when he cannot stand on his own " ( BOSTON HERALD ).

Also:

• Why we need to look closer at accusations against Bernie Fine.

• Northern California group explores possible Olympic bid.

• Technology, methods to detect concussions still evolving.

• College football coaching pay surges again with newest hires.

See the Hot Reads section for more sports business-related links.

Headliners....

Here are tonight’s headline guests on the following talk shows:

Notes & Quotes From This Day In SBD History....

2003

The NFL names  Steve Bornstein   Exec VP/Media and President & CEO of the new NFL Channel , which is slated to launch in Fall '03.