Wednesday 4:00pm ET....Latest News....Lost In Transmission

• U.S. Supreme Court Rules Against Aereo In TV Retransmission Case

• Fox Sports Hires Tim Brando For Coverage Of College Football

• NFL Panthers Offer Updated Look At BofA Stadium Renovations

• Nike Refuses To Reveal Details Of McIlroy Sponsorship For Lawsuit

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1)  Showing Their Teeth: Brands Quickly Capitalize On Suarez' Bite Via Social Media

2) New Digital Network 120 Sports Takes Aim At Millenials With Short Videos

3) Sources: Nets' Prokhorov Cutting Back On Spending In Order To Get $1B Valuation

4) History Lesson: 76ers Not Using Widely Circulated Ben Franklin Logo This Season

5) NFL Revises Concussion Settlement With Open-Ended Commitment To Retirees

The Daily's Hot Reads....

VARIETY's Brian Lowry writes of this offseason's crop of high-profile free agents: "League officials, meanwhile – as well as the networks that carry it, ESPN/ABC and TNT – have to be rubbing their hands together, inasmuch as wherever these players land it's going to trigger additional coverage and great 'story lines' for the coming season " ( VARIETY.com ).

Also:  

• College Football Playoff format leads to scheduling challenges.

• Business/marketing arguments against the Redskins' moniker.

• Football writers list overrated/underrated NFL broadcasters.

• USOC's Larry Probst pulls back on host city selection ideas.

See the Hot Reads section for more sports business-related links.

Headliners....

Here are tonight’s headline guests on the following talk shows:

Notes & Quotes From This Day In SBD History....

2010

"I've fallen in love with soccer at my very advanced age" – Former President Bill Clinton , on extending his stay in South Africa to watch the U.S.-Ghana match .