Wednesday 4:00pm ET....Latest News....Driving The Lane

• LeBron James To Endorse Kia's New $66,000 Luxury Sedan

• TBS’ ALCS Audience Figures Continue To Defy Predictions

• Source: AT&T To Drop Sponsorship Of Cotton Bowl Game

• Vernon Davis To Endorse Levi's, Appear In Media Campaign

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1)  Simmons Returns From ESPN Suspension; Relationship Fractured Beyond Repair?

2) Rams Reportedly Discussing New Stadium In St. Louis; Kroenke Still Eyeing L.A.?

3) Converse Files Lawsuits To Protect Popular Chuck Taylor Shoes From Copycats

4) Dodgers Hire Friedman As Top Baseball Ops Exec, Move Colletti To Advisor Role

5) Names In The News: Lightning's Jeff Vinik Hires "Heavy-Hitting" Lobbyist

The Daily's Hot Reads....

The CHICAGO TRIBUNE's Phil Rosenthal writes, "The Cubs are talking about the TV windfall they expect to realize beginning in the year 2020 as if it's the catalyst for turning from perennial also-rans into consistent World Series contenders, the same way they used to talk about the money that would roll in if only they could just gain approval for their Wrigley Field plans" ( CHICAGO TRIBUNE ).

Also:  

• Camera technology reveals the science of rebounding in NBA.

• Why marketers should make better use of college football.

• Should Todd Gurley leave college football, cash in on fame?

• After 700 shows, "MNF" still creating compelling narratives.

See the Hot Reads section for more sports business-related links.

Headliners....

Here are tonight’s headline guests on the following talk shows:

Notes & Quotes From This Day In SBD History....

2009

"I do think that if there continues to be some missed calls the rest of this postseason, those voices will get louder within Major League Baseball" – ESPN's Buster Olney , on the expanded use of replay during the MLB postseason .