Friday 3:00pm ET....Latest News....Shooting Stars

• Stars, FS Southwest Extend TV Rights Deal For 11 More Years

• Gap Factory Signs Victor Cruz For Holiday Marketing Campaign

• Greg McLaughlin Taking Over For Mike Stevens At Champions Tour

• Daytona Int'l Speedway Breaking Ads To Promote Daytona 500

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1)  Legends, NBA Kings Sign Deal For New Arena, With Farm-To-Fork Program Included

2) Sprint, A-B Create Interactive Beer Tap Handles That Flash When Home Team Scores

3) Shaun White Bringing Snowboarding/Skiing Event To Rose Bowl In February

4) Michigan Agrees To Cut Student-Ticket Prices; AD Brandon's Job Status Remains Tentative

5) Weekend Plans With Padres Dir of Marketing & Brand Activation Katie Jackson: Food, Exercise

The Daily's Hot Reads....

Under the header, " Condi Rice For SEC Commissioner," ESPN.com's Ivan Maisel writes, "The SEC needs a personality like [ Mike Slive ], someone with the force, the gravitas and the magnetism to convince 14 institutions to fall in step. The SEC needs a captain whose presence will project a vision to the nation, in and out of the NCAA" ( ESPN.com ).

Also:  

• Colts Owner Jim Irsay vows he has learned from his arrest.

• Should the NFL do away with overtime and embrace the tie?

• Bob Ryan discusses sports writing career in lengthy Q&A.

See the Hot Reads section for more sports business-related links.

Notes & Quotes From This Day In SBD History....

2001

"What can we garner from all this? Bottom line, people love their football" – CNN/SI's Mike Galanos , on "MNF" earning a higher final Nielsen rating than A's-Yankees ALDS Game 5 .