NBCUniversal on Friday announced that it is bringing all of its sports sponsorship teams that now work separately into a single Sponsorship & Strategy Group. NBCU Exec VP/Ad Sales Strategy  Trish Frohman  will oversee the group in partnership with NBC Sports Group Exec VP/Sales & Sales Marketing Seth Winter , with both continuing to report to NBCU Chair of Ad Sales & Client Partnerships Linda Yaccarino . The group will work to align ad opportunities in live sports with the full NBCU portfolio ( THE DAILY ).