Closing Bell

Friday 3:00pm ET....Latest News....Fight Could Draw 50 Million Viewers

  • Mayweather-McGregor Bout Could Draw 50 Million Viewers In U.S.
  • McGregor Partners With Clothier; Mayweather Endorsements At $20M
  • Cowboys, Texans Talk About Moving Game Due To Hurricane Harvey
  • ESPN Not Hosting Super Bowl Party, Will Focus On CFP Hospitality

The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1) Overwatch League Teams Must Create New Names Exclusive To That Property

2) ESPN's Sage Steele Has "Problem" With Media's Constant Coverage Of Colin Kaepernick

3) Aspen Dental Talking To Other Teams With Danica's Return To SHR In Doubt

4) Great Alaska Shootout To End After 40 Years Following This Season's Tourney

5) Mayweather-McGregor Has Everyone's Attention, But Is It Good For Boxing, UFC?

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Quote of the Day
I do believe that that will put pressure on those companies that retain or grow their NFL expense to make decisions on other content, and that we will selectively look at contracts.
-- Versant CEO Mark Lazarus, on being well-positioned to secure media rights for some leagues as other companies spend more for NFL rights.
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