Closing Bell

Tuesday 4:00pm ET....Latest News....Pepsi Lines Up New NFL Ads

  • Pepsi Lines Up New NFL Ads Showcasing Player Celebrations
  • Memphis-UCF Game Rescheduled To Friday Due To Irma Threat
  • ESPN Denies Report Of Taylor Swift Playing CFP Title Game Halftime
  • Ryen Russillo Returns To ESPN Radio, Addresses Last Month's Arrest

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The Starting Five....

The most-read stories today on SportsBusinessDaily.com:

1)  Tilman Fertitta Reportedly Reaches Deal To Buy Rockets For NBA Record $2.2B

2) PGA Tour Not Opting Out Of TV Deals, Will Stay With CBS, NBC Through '21

3) Facebook Shows Increased Interest In Sports Streaming With $600M Bid For Cricket

4) Little Caesars Arena's "Deconstructed" Design Has Unique, Modern Feel In Detroit

5) Wonderful Pistachios Launching $55M Football Campaign Featuring Sherman, Matthews

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Quote of the Day
The amount of discussion we’re having right now about access to our content, to our footage, access to our buildings, access to our players, to our executives, is the highest it’s ever been.
-- MLS EVP/Media Seth Bacon, on the league licensing footage for more than a dozen soccer documentary projects.
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