Cowboys become first NFL team to land casino sponsor ....Sources: Chris Berman returning to " SportsCenter ".... Bud Light , Miller Lite ramp up activation around NFL kickoff
Sources: Berman Returning To "SportsCenter" In Limited Role
Longtime ESPN host Chris Berman is "returning to 'SportsCenter' in a new role carved out specifically for him," according to sources. Berman will "host a weekly three-to-four minute segment called, 'Berman's Blast,' in which he'll recap and discuss historic NFL rivalries to coincide with a game that week." The segment, which will first air at 7:00am ET each Friday, will be "repeated several times throughout the weekend on various editions of 'SportsCenter.'" The segment will "run for five weeks," with the "potential for more down the road." There was "speculation that Berman could have an expanded role this season on 'Sunday NFL Countdown.'" ESPN said that such a role "won't be happening" ( SI.com, 9/6 ).
