UFC President Dana White is in talks to do a new TV show on Food Network based around his “F*** It Friday” video series. White every Friday posts a video to his social media channels where he eats a strange concoction of food after showing the directions to how to make it. Some recent examples included pickles that were stored in Kool-Aid for a week and a deep-fried In-N-Out burger. UFC trademarked the phrase “F*** It Friday last year,” and COO Lawrence Epstein confirmed to SBJ that the fighting property was looking to further monetize the series. Further details, including the exact format and a possible premiere date, were still being worked on.
White: “The thing has completely blown up. This thing is doing 3-4 million views every episode … it’s one of the most fun things I do. I love fighting, drinking and food, and with this I get to do all three of them."
