New Amsterdam Vodka is launching its new NHL-themed national ad campaign, with the brand in its fourth season as the league's official vodka. Spots will ramp up ahead of the upcoming '22 Stanley Cup Playoffs. At the heart of the campaign is a 60-second spot, “The Assist,” created in partnership with the NHL and New Amsterdam’s new creative agency, Preacher. The ad, directed by Martin Kalina, features the music track, “Double Jump” by up-and-coming rap duo Joey Valence & Brae. The 30-, 15- and 6-second versions will run across ESPN during NHL game broadcasts as well as connected TV, including Hulu, and across social platforms like Twitter through the end of the NHL season. Out-of-home ads will run in key markets (NHL).
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