FanDuel has launched a new ad campaign around the NBA playoffs in partnership with Charles Barkley. The "Think Like a Player" campaign utilizes deepfake technology to bring to life a young Barkley from the 1990's, dubbed "Young Chuck." Barkley recruits his younger self to help fans understand how they can create Same Game Parlays on their favorite players. The spots will kick off during the play-in tournament, airing throughout the conference finals, with the final spot going live during the finals (FanDuel).
Sponsored content
Additional Sections
Podcasts
