Bay FC CEO Brady Stewart said the NWSL's newest franchise is trying to "harness the incredible interest and momentum that we have for women’s sports today” in growing the franchise. Co-founder Brandi Chastain said women’s soccer and women’s sports has the "richest, deepest, most talented well out there that has been untapped and so for sponsors, big brands, if they are looking for the new frontier, it is women and women in sports.” Stewart noted in terms of media consumption of women’s sports, it is at an "absolute all-time high,” and the club would "absolutely love" to bring a Messi-type effect to Bay FC if possible ( “Squawk Box,” CNBC, 6/16). Bay FC named Stewart its first CEO on Wednesday.
The newly formed women's soccer team @wearebayfc scored the largest investment ever made in a professional women's sports franchise. Co-Founder and soccer star @brandichastain and CEO Brady Stewart break down what could be sport's next big thing: pic.twitter.com/QUFT6FEgkl
— Squawk Box (@SquawkCNBC) June 16, 2023
