Brazil has become an esports powerhouse thanks to its size and community engagement. With 212.6 million people, Brazil accounts for almost a quarter of Latin America. Such market potential has not gone unnoticed by international investors, brands and, of course, the entertainment industry. After Brazil proved in the '90s and the '00s that it’s highly interested in technology and gaming companies like Sony and Microsoft boosted investments to make their official products available in the territory. At the same time, game producers also dedicated resources to make Brazilian Portuguese versions of their products and to improve their services in Brazil.
Now, Brazil is presenting itself as a territory where Western brands can experience a similar economy to Southeast Asia, without getting away from their cultural comfort zone. See more from Victor Frascarelli's analysis of the latest from Brazil in SBJ Esports.
