Riot Games Brazil hires new lead of operations
Riot Games Brazil has hired Mauricio de Lima to lead its competitive operations. After eight years at Ubisoft, leaving this month as its esports director for Latin America, Lima joins Riot Games to work on Brazilian esports scenes for League of Legends (LoL), Valorant and Wild Rift. Riot did not use...
Head of Furia esports reflects on expansion into U.S.
After basing its main Counter-Strike: Global Offensive (CS:GO) team in Florida, the Brazilian organization Furia increased its investments into the U.S. by signing an all-American Apex Legends team, bringing local streamers to its talent pool and investing in communication channels in English. To un...
Brazil's CBCS closes naming-rights deal with 1XBET
The Brazilian Counter-Strike Circuit (CBCS, from Portuguese acronym) closed a naming-rights sponsorship deal with global betting website 1XBET. The three-year agreement grants the naming rights for the circuit, which will now carry the CBCS 1XBET moniker and is the biggest CS:GO series in Brazil. Du...
Red Bull signs Brazilian esports streamer "Gaules"
Popular Brazilian esports streamer Alexandre “Gaules” Borba has signed with Red Bull today, joining a roster that includes PSG player Neymar, Olympic skateboarder Letícia Bufoni and Olympic surf champion Ítalo Ferreira as a Brazilian promoter of the energy drink brand. Borba is the most important st...
Brazil continuing to emerge as esports powerhouse
Now, Brazil is presenting itself as a territory where Western brands can experience a similar economy to Southeast Asia, without getting away from their cultural comfort zone. See more from Victor Frascarelli's analysis of the latest from Brazil in SBJ Esports.
3C Gaming launches women’s project in Brazil
Brazilian bank Next has joined the esports agency 3C Gaming and the Valkirias organization to launch a women-focused initiative in Brazil named "Ela Faz o Game" (roughly translated as “She Makes the Game” in Portuguese). The project aims to promote, educate and support women in the Brazilian esports...
Velox esports expanding efforts into Latin America
Esports team Velox is expanding its efforts to Latin America, and will head to Argentina with the aim of launching competitive teams in FIFA 22, Valorant, Rocket League, Free Fire and League of Legends in the region. Velox, which was founded by Argentine soccer player Emiliano Rigoni, has competed i...
Brazil's TNT Sports to air independent FIFA esports
WarnerMedia has added coverage in Brazil on its TNT channel for the independently run EA Sports FIFA competition, the KickOff Electronic League. Brazil-based TNT Sports Special Content Coordinator André Heimlich said the deal “is an important step to have relevant content on gaming soccer that will ...
Ubisoft makes series of exec changes
Ubisoft, which publishes the popular Rainbow Six Siege title, has filled out the executive ranks with its new global esports and competitive gaming division:
Fluxo latest esports team to expand into music
Brazilian esports organization Fluxo is following a trend of a few esports teams and expanding into the music industry, signing with MainStreet Records. Fluxo becomes the latest organization to see growth opportunities in music. Fellow Brazilian team LOUD last year signed rapper Gustavo Souza, while...