DAZN Group sold the Spanish broadcast rights for LaLiga to Spanish telecom Telefonica in a deal valued at €1.4B ($1.55B). DAZN and Telefonica had originally "each won rights to broadcast about half" of the matches. The new deal announced Tuesday allows Telefonica to broadcast the games it lost to DAZN after a €5B ($5.5B) auction in November. Telefonica will pay €280M ($310M) per season for five years, with games airing on its TV platform Movistar+. DAZN will "still be able to stream the content it won at the auction last year on its own platform." The two companies had reached an agreement in February "but postponed its announcement when the war broke out in Ukraine," according to Spanish newspaper El Confidencial (BLOOMBERG, 3/29).
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