We’ve teamed up with @LeTour and @LeTourFemmes to be your backstage pass to every stage. Click the link to join the ride. Tour de France: https://t.co/jUMCPUyMXj pic.twitter.com/qIK2CGfQC1
— Strava (@Strava) March 29, 2022
Strava has announced a new partnership with the Amaury Sport Organisation (ASO) that will see activity and content from riders in both the Tour de France and the Tour de France Femmes Avec Zwift uploaded to the fitness platform. The Tour has previously used Strava to inform the route creation process, through analysis of millions of public Strava activity uploads from users posting rides in France. Strava said it will develop "new and unique experiences" for its global community of more than 99 million users for each stage of the men’s and women’s events. Strava announced plans to create a content hub dedicated to telling the stories of riders through their daily activity uploads and photos. The '22 Tour de France runs July 1-24, and the inaugural Tour de France Femmes Avec Zwift is on the calendar for July 24-31 (VELONEWS.com, 3/29).
