NFL Divisional Playoff Games See 8.6% Viewership Increase

Led by the Giants-Cowboys on Fox, which averaged 40.1 million viewers, last weekend was the most-watched NFL Divisional Playoff weekend since ‘96. An average of 32.7 million viewers watched NFL games last weekend, up 8.6% from 30.1 million viewers for last season’s Divisional games. Giants-Cowboys also ranked as the most-watched program on television since the Academy Awards in February ’07. The following lists final Nielsen ratings for last weekend’s NFL Divisional playoff games, with comparisons to ’07 ( THE DAILY ).

'08 NFL DIVISIONAL PLAYOFF GAMES
DAY
TIME
NET
MATCHUP
RAT/SH
'07 MATCHUP
NET
'07 RAT/SH
% +/-
Sat.
4:30-7:30pm
Fox
Seahawks-Packers
17.0/34
Colts-Ravens
CBS
16.4/32
3.7%
Sat.
8:15-11:00pm
CBS
Jaguars-Patriots
17.9/30
Eagles-Saints
Fox
16.3/27
9.8%
Sun.
1:00-4:15pm
CBS
Chargers-Colts
20.2/41
Seahawks-Bears
Fox
19.9/39
1.5%
Sun.
4:45-8:00pm
Fox
Giants-Cowboys
23.6/40
Patriots-Chargers
CBS
20.6/35
14.6%


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