We step onto the mat with combat sports and examine what drives the business for boxing and mixed martial arts. We’ll examine the efforts of promoters, networks and sponsors to reach consumers and how the business model is changing with today’s emerging media landscape. From pay-per-view to over-the-top to livestreaming, where are fans consuming the bouts and how are the decision-makers in the sport harnessing these new forms of media?
Publishing Date: November 12
Ad Close: October 29
Materials Due: October 31
For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or jtuttle@sportsbusinessjournal.com
