La Liga North America has partnered with social streaming platform LiveLike to create virtual VIP watch parties for fans to access during matches from Spain’s top soccer league this season.
The initiative will allow select groups of fans to watch matches with former La Liga players through a live-synced video chat room . Fans and former players will also engage in video Q&A sessions during pregame, halftime and postgame. LiveLike’s technology can be integrated directly into partners’ existing apps and websites.
Former players participating in the events include Diego Forlán, Samuel Eto’o, Fernando Morientes, Fernando Redondo and Frédéric Kanouté. LaLiga and LiveLike’s five planned watch parties will kick off with the season’s first El Clásico matchup between Barcelona and Real Madrid on Oct. 25.
