The results below are from the MarketCast Sports Poll taken in December. The poll includes more than 2,000 senior-level sports industry professionals spanning pro and college sports, brands and agencies.
WHAT IS THE FIRST WEARABLE TECH BRAND THAT COMES TO MIND? (TOP MENTIONS) |
|
Fitbit |
39% |
Apple Watch |
15% |
Whoop |
7% |
Garmin |
6% |
Catapult |
4% |
Oura |
4% |
WHICH OF THE FOLLOWING DESCRIBES YOU AS A WEARABLE TECHNOLOGY USER? |
|
Not really interested in wearable tech |
35% |
I buy wearable tech but don’t dig into the data much |
30% |
Very big on buying wearable tech and reviewing data on my performance |
26% |
Not sure / No response |
9% |
WHICH OF THE FOLLOWING OFFERS THE BIGGEST GROWTH OPPORTUNITY FOR THE CATEGORY? |
|
Workout biometrics monitor and analysis |
32% |
Non-workout biometrics monitor and analysis |
22% |
Virtual trainers / pace-setters |
15% |
Social media integrations |
13% |
Playing surface/space positioning and movement |
9% |
Not sure / No response |
9% |
WHICH MARKET HAS THE BIGGER UPSIDE
FOR WEARABLE TECHNOLOGY COMPANIES? |
|
Amateur users |
76% |
Pro and college sports |
22% |
Not sure / No response |
2% |
