AD WEEK's Stephen Lepitak notes South African Gold Medal-winning sprinter Caster Semenya, who is "battling to compete in the delayed Olympics in Tokyo, has now found support from Unilever-owned soap brand Lux." Semenya is "fighting World Athletics’ decision to ban her from competing because of her naturally high level of testosterone, despite being legally recognized as a woman." In response, Lux has "released a campaign 'Born This Way,' to show support to Semenya and help women overcome misogyny while expressing their femininity." Created by Wunderman Thompson, N.Y., the animated video "will be shared on social media" (ADWEEK.com 4/28).
CHILLIN' ON THE STRIP:In Las Vegas, Al Mancini reports Red Rock Resort is "converting its Crimson lounge into the ultimate fan cave" for the Golden Knights. Launching May 7, it "will be known as Crimson at Knight." It is "described as 'an immersive (21+) fan viewing experience,' and promises fans a prime spot to watch games as they enjoy Instagram-worthy Golden Knights photo opportunities and hockey-inspired food and beverages." To enter the venue, fans "will need to pass through a giant Knights helmet." Once inside, they can "snap photos with a life-size image" of G Marc-Andre Fleury (LAS VEGAS REVIEW-JOURNAL, 4/30).
MAKING IT OFFICAL: In Portland, Aron Yohannes noted Nike has signed Celtics rookie G Payton Pritchard to an endorsement deal. Pritchard "has been wearing Nike PE’s (player exclusives) during his first season in the NBA" (Portland OREGONIAN, 4/28).
